Marketing Online Shopping Websites
LRG Software can use the combined knowledge contained within the company and our partner companies to give clients maximum benefit from their online store. Using some search engine optimisation techniques, some external content and feeds to 3rd party marketing tools, LRG have proven to be efficient in getting traffic and conversions of traffic to sales as quickly as possible.
There are many ways of promoting eCommerce websites; some more effective than others. Having had first hand of trading online, we try to do marketing assistance for our clients with a view to making a return on investment as soon as possible. Many marketing campaigns we have encountered do not make sense when looking at campaign cost vs. how much sales is required just to pay for the consultancy!
Marketing Deliverables
Many SEO companies can use a "smoke and mirrors" approach to marketing websites - holding back the info that would empower the eCommerce store owner to become self sufficient. LRG works differently, by passing on our current strategy to the clients as we proceed to drive customers to their sites so in the future an online entity can stand alone to achieve success with minimal ongoing costs.
The bottom line for online shops is profitability and there can be no greater testimonial for us if our clients are making money, not funding an elaborate, ongoing marketing consultancy, so we endeavour to work quickly and effectively to make any outlay be significantly overshadowed by the returns in terms of sales.
Some examples of marketing project tasks:
- - Search Engine Submission to all the major and some of the more obscure search engine websites
- - META and content analysis to report on any potential weaknesses in descriptions and titles - including some tips that can to give a site a competitive edge
- - PPC campaigns, which although should be used with caution can play an important role in a wider marketing scheme
- - Google Analytics and Webmaster Tools installation to give important information about traffic to a website
- - Google Products is an incredible tool and is free to submit to. LRG is experienced in creating the feed data to the best commercial effect
- - eBay is more expensive than running a self-contained eCommerce website, but used correctly as part of a multi-channel strategy, it can be a great expansion of an overall online sales strategy, especially in a project in its infancy
- - Generating sitemaps for Google and Yahoo will ensure pages that might not automatically be crawled by the search engines are found and added to the major search engine's indexes
- - Human edited directories are still a valuable resource for assisting search engines produce relevant results as well as being browsed by potential customers looking for a specific range of products or services
- - Reviews, blogs, social networking and forum websites can help search engine rankings, but sites that are designed just to drive search engine results can be detrimental, we can advise on this
- - Affiliate programs can be a useful tool to drive traffic to a website and conversely to generate additional revenue by hosting affiliated advertising on the shopping site
Marketing is an important part of any online website and can give significant return if executed correctly. Whether an LRG deployed website or not, we can assist in maximising online business. Please get in touch with LRG Software if you are interested about learning more about Internet sales and marketing.